Friday, July 15, 2011

Price to Sell, Not Sit!

In today's real estate market correct pricing is more critical than it has ever been! There is so much competition out there! Homes that are not priced correctly are languishing on the market causing homeowners to be frustrated and stressed out over the lack of showings and lack of offers.
You may find the checklist below helpful when trying to determine the right list price for your home.
  • Review comparable sales with your agent. Use that information to help determine the correct price NOT how much you think you have to have from the sale of your home. Sometimes that number can be a hard pill to swallow. If you want your home to sell you have to face reality!

  • Look at your home with the "eyes of a buyer".  Be honest with yourself regarding the condition of your property. Anything less than excellent condition means you cannot expect to get top dollar unless you plan to put money into your home to prepare it for sale.
  • Want a faster sale? Then expect to price your home below full market value. Positioning your home anywhere from 10% - 30% below market value will help to generate a faster sale.
  • Location! Location! Location!  This weighs heavily into pricing. If the area around you has declined over the years and neighboring properties appear to be poorly maintained then you cannot expect to sell quickly or for top dollar. You can change the price and condition but you are stuck with your location so make sure you price your home accordingly.
In closing, trust your real estate professional to provide you with the appropriate guidance when putting your home on the market. They have access to information regarding your competition, what other homes in your neighborhood or area have sold for, and how long it is taking homes to sell. Your agent also has the education, skills,and experience necessary to help you make an informed decision regarding price. Trust your agent when they tell you that when you are overpriced buyers will not look at your home let alone make offers. Price your home to sell, not sit!

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